Snapchat Advertising Strategies

Snapchat Advertising Strategies the most popular social platforms, with a core user base that includes Gen Z and millennials. While it may not have the reach of other social media, its users are highly engaged and incredibly loyal to brands they follow. This makes it a great channel for businesses to connect with their target audience in ways that other channels can’t.

While there are many ways to advertise on Snapchat, it’s important to tailor your ads to the platform’s unique creative environment. This includes using ads that feel native to the app, making use of sound (since most Snaps are watched with the audio turned on), and incorporating UGC. Snapchat also supports goal-based bidding, which optimizes your ad spend toward a specific action you want your audience to take e.g., downloading your app or making a purchase.

Your Comprehensive Guide to Snapchat Ads

Another highly effective ad format for Snapchat is sponsored lenses, which offer an interactive experience for Snapchatters. One example is a virtual try-on feature, which allows Snapchatters to virtually place a pair of sunglasses or jewelry on their heads. You can even create a lens that recognizes your brand name or logo, which will be shared along with any videos Snapchatters make with the filter.

Snapchat’s Collection Ads are another ad format to consider, which showcases four interactive product images that can be clicked on to link to your website. This ad type can be created through Snapchat’s Ad Manager and is well-suited for both acquisition and retargeting campaigns. You can also use Lookalike Audiences, which are built by matching Snapchat users to a list of existing customers you submit via the Ad Manager interface.